A modern, feminine salon website designed to simplify service discovery and online booking.
Project Overview
Anita Hair & Beauty is a real-client beauty salon that needed a clean, modern website to showcase services and enable fast online booking. The goal was to create an elegant brand presence while making it easy for first-time visitors to confidently book an appointment.
Neda. N
Los Angeles, CA
2026
UI/UX Design
Web Design
Wix Studio
Anita Hair & Beauty
My Role:
Web Designer
UI Designer
UX-informed decision making
Platforms:
Figma
Wix Studio
Deliverables:
Home, About, Services,Booking, Thank You + Gallery & Contact sections
Salon websites can easily become overwhelming, too many services, unclear navigation, and booking friction.
Users typically want to:
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Understand services fast
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Trust the salon
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Book in as few steps as possible
Challenges
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Create a clear, scannable service structure
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Design a simple booking journey with minimal friction
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Build trust using strong visuals and credibility elements
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Maintain a modern, feminine, and premium look
Goals
Solution (Design Highlights)
1) Homepage —
Clear Entry + Trust​
Designed the homepage to quickly communicate the brand and guide users toward booking through strong hierarchy and clear CTAs.
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Key UX decisions:
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Primary CTA is visible immediately and repeated in key sections
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Featured services support fast scanning
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Trust signals (reviews / brand tone) reduce hesitation
2) Services —
Organized Service Discovery
Services were structured to reduce cognitive load and help users find what they need without scrolling through a confusing list.
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Key UX decisions
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Logical grouping and clean layout
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Consistent cards/sections to improve readability
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Clear path from browsing → booking
3) Booking Flow —
Minimal Steps, Predictable Path
Services were structured to reduce cognitive load and help users find what they need without scrolling through a confusing list.
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Key UX decisions
-
Logical grouping and clean layout
-
Consistent cards/sections to improve readability
-
Clear path from browsing → booking
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Booking User Flow—
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4) Visual Direction —
Soft, Modern, Feminine
The UI style supports a calm, premium beauty vibe while keeping content readable and action-focused.
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Design choices
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Soft palette and clean typography
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Generous spacing for an airy feel
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Rounded/asymmetric containers for a modern, friendly aesthetic
Results(Outcome)​
The final website delivers:
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Faster service discovery through clear structure
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A smooth, intuitive booking experience
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Stronger trust and brand presence through clean visual storytelling
Key Learnings—
Clear structure and consistent CTAs significantly improve usability and conversion, especially for service-based businesses where users are goal-driven and time-sensitive.